Introduction to Entrepreneurship – Lawrenceville
Presented in partnership with the
Mercer County Office of Economic Development
This class is a high level overview of topics covered in Entrepreneurship 101. We’ll guide you through the assessment process and introduce you to the tools you’ll need to start and grow your business. You’ll be better prepared to:
- Determine if you have the traits necessary to be a business owner
- Identify your strengths and weaknesses and how they fit with business ownership
- Assess the feasibility of your business idea within your targeted market
- Conduct market research, business planning, and financial projections
Training and Technical Assistance Officer
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.