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Introduction to Entrepreneurship – East Orange
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Starting a small business is a rewarding but risky proposition. Before you hang the “Open for Business” sign or get in too deep in your new venture, you should take an honest look at your preparedness to succeed.
This free workshop will guide you through the assessment process and introduce you to the tools you’ll need to start a
nd grow your business. You’ll be better prepared to:
- Determine if you have the traits necessary to be a business owner
- Identify your strengths and weaknesses and how they fit with business ownership
- Assess the feasibility of your business idea within your targeted market
- Conduct market research, business planning, and financial projections
Learn from an expert
George Pinkerton
Training and Technical Assistance Officer
With extensive experience as a financial advisor, supported by a deep background in teaching and corporate training, George can transform critical business concepts into easily understood and actionable plans for both the experienced owner and fledgling entrepreneur.
In his fifteen years as a financial advisor with Bank of America and Merrill Lynch, George helped numerous clients with all the financial aspects involved in starting and growing their own businesses. Career-changing entrepreneurs looked to him for individualized mentoring as they began and grew their new operations.
Whether he’s leading a classroom full of start-ups or advising a seasoned entrepreneur, George’s enthusiasm and commitment to small business development gives his audience the boost it needs to succeed.