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Digital Marketing & Social Media (Live Webinar)

Date:August 16, 2022 @ 10:30 am - 12:00 pm
Location: Live Webinar, In Partnership with the County of Union, New Jersey,
Price: Free

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Presented In Partnership with the County of Union, New Jersey

This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.  In this workshop, we’ll cover:

  • Using your website to build a foundation for communicating content
  • Integrating digital marketing into your overall promotions
  • Search Engine Optimization
  • Key aspects of popular social media platforms

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.

PLEASE NOTE: Once you have registered, you will be sent access details to join the webinar in a separate email.


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Learn from an expert


Dr. Jairo Borja
Training Officer

Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.

As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.


For more information, contact Dr. Jairo Borja at jborja@ucedc.com or 908-527-1166.


Date:
August 16, 2022
Time:
10:30 am - 12:00 pm
Cost:
Free
Website:
https://ucedc.ecenterdirect.com/events/7559
Live Webinar, In Partnership with the County of Union, New Jersey