BUSINESS SURVIVAL SERIES part 2 of 4: Marketing Strategy (Business Smarts 2020 – Digital Marketing & Social Media)

Access Webinar Playback Below

Presented In Partnership with
Hudson County Economic Development Corporation along with
Township of North Bergen, SBDC at New Jersey City University and Hudson County Community College (HCCC)

This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Includes a Q & A session with academic faculty from Hudson County Community College and a representative from the Small Business Development Center at New Jersey City University.

This is a 4-Part Business Survival Series, and you are strongly encouraged to participate in all four workshops.  Please register for upcoming workshops below by clicking on the title:

Part 1: Business Reassessment – June 10, 2020 (follow the link to view)
Part 2: Marketing Strategy – June 17, 2020 (access webinar below)
Part 3: Basic Financial Statements & Profitability – June 24, 2020 (follow the link to view)
Part 4: Projecting Financial Results – July 1, 2020 (follow the link to view)

Learn from an expert

Keith Whelan
Training Officer

Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields.  He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.