Digital Marketing & Social Media (WEBINAR)
Presented In Partnership with HCEDC along with
The Township of North Bergen
This introductory webinar addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:
- Using your website to build a foundation for communicating content
- Integrating digital marketing into your overall promotions
- Search Engine Optimization
- Which social media platforms are best for your business
You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.
PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.
Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields. He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.