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Digital Marketing & Social Media
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:
- Using your website to build a foundation for communicating content
- Integrating digital marketing into your overall promotions
- Search Engine Optimization
- Which social media platforms are best for your business
You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.
Training and Technical Assistance Officer
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.