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Digital Marketing & Social Media – Millville
Presented in partnership with Holly City Development Corporation
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:
- Using your website to build a foundation for communicating content
- Integrating digital marketing into your overall promotions
- Search Engine Optimization
- Which social media platforms are best for your business
You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.