Digital Marketing & Social Media

Presented in partnership with 3rd Space

This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.  In this workshop, we’ll cover:

• Using your website to build a foundation for communicating content
• Integrating digital marketing into your overall promotions
• Search Engine Optimization
• Which social media platforms are best for your business

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.

Learn from an expert

Ed Ramirez
Training Officer

Ed has enjoyed many different types of professional opportunities throughout his career, but the common thread through all has been leadership management and service to others. With a strong foundation in both theory and practice, Ed brings a seasoned perspective to his clients’ business opportunities and challenges.

Following a 12-year stint in the Army as a Staff Sergeant stationed in Turkey, Ed began a 20-year career providing small business consulting and accounting services in New Jersey.    He then spent six years as a faculty member and Dean of Student Affairs at a small college in Ohio, where he helped shepherd the institution through a successful national accreditation process.

Along the way, Ed earned Bachelors degrees in Management and Accounting, a Master’s degree in Organizational Leadership, an Advanced Educational Specialist degree in Transformational Leadership, and is currently studying for a Doctorate in Business Administration.

Also, presenting is Chris Miss, Social Media Branding Expert