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Digital Marketing & Social Media Intro for Small Business – Willingboro

Date:November 7, 2018 @ 6:00 pm - 8:00 pm
Location: 220 Willingboro Parkway, Willingboro, NJ 08046 United States
Price: Free

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Presented in partnership with the Willingboro Public Library

This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.  In this workshop, we’ll cover:

  • Using your website to build a foundation for communicating content
  • Integrating digital marketing into your overall promotions
  • Search Engine Optimization
  • Which social media platforms are best for your business

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.


Learn from an expert


Joseph Lamberti
Training and Technical Assistance Officer

Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need look no further than UCEDC’s training officer, Joe Lamberti.  With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well positioned to provide a seasoned assessment of business operations and strategies.

Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College.  Most recently he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.

With his deep background in the corporate world, academia and entrepreneurship, small businesses can rely on Joe to bring a well-rounded perspective to their business challenges and opportunities.


For more information, contact Rogers Ramsey at rramsey@ucedc.com or 908-527-1166.


Date:
November 7, 2018
Time:
6:00 pm - 8:00 pm
Cost:
Free
Website:
https://ucedc.ecenterdirect.com/events/6874
Willingboro Public Library
220 Willingboro Parkway, Willingboro, NJ 08046 United States
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