Digital Marketing & Social Media (Live Webinar)
Presented in Partnership with
Downtown Cranford Business & Economic Development
This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:
- Using your website to build a foundation for communicating content
- Integrating digital marketing into your overall promotions
- Search Engine Optimization
- Key aspects of popular social media platforms
You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods, for greater effectiveness.
PLEASE NOTE: Once you have registered, a link to the webinar will be emailed to you prior to the event with instructions.
UCEDC offers free services for small businesses interested in exploring government contracting opportunities. To get started with a personal consultation, please click Assistance Request, enter your contact information and you will be contacted by a member of our Procurement Technical Assistance Center (PTAC) Team.
Director of Training
Small businesses seeking sound advice on marketing, promotion, ROI and other business essentials need to look no further than UCEDC’s training director, Joe Lamberti. With over 35 years of experience in some of the best-known direct and online marketing companies in the U.S., along with ownership of his own local marketing operation, Joe is well-positioned to provide a seasoned assessment of business operations and strategies.
Joe honed his teaching/coaching talents as an adjunct professor at the business schools of Drexel University, Rowan College and Camden County College. Most recently, he served as a marketing consultant for the Small Business Development Center of New Jersey and the Rutgers School of Business/Camden.
Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields. He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.