Business Planning in Times of Economic Change – Live Webinar

Presented in partnership with
Hudson County Economic Development Corporation (HCEDC)

Developing a business plan is one of the most important challenges you will face as an entrepreneur.  The process of developing a good business plan requires an understanding and appreciation for the tools required to do it right.

This webinar was developed to guide you through that process and give you a hands-on systematic way to develop an outline, investigate and evaluate the resources and create a draft of your own business plan.  A particular focus will be placed on assessing aspects of your business plan to meet the challenges of economic change and disruptions like the COVID-19 crisis.  In this workshop, we’ll show you how to:

• • • Research and analyze the individual components needed for a business plan
    • Apply skills to create a business plan for different audiences, including investors and banks
    • Explain the purpose and future of your business in easy to understand terms
    • Describe your marketing, sales, and planning strategies and more

Learn how your finished plan should look in this webinar!

Learn from an expert

Dr. Jairo Borja
Training Officer

Having served in a variety of positions during his career, Dr. Borja has helped many small business owners and entrepreneurs to be successful through various training programs and empowerment initiatives.

As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in a variety of forums as a subject matter expert. Dr. Borja is an author, podcast host and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, Master of Business Administration Degree in Management from Long Island University and a Bachelor of Business Administration Degree in Management from Berkeley College.