Dr. LaShonda green
Dr. LaShonda T. Green, Counseling Consulting and Coaching
Dr. LaShonda Green often imagined herself as Queen Latifah’s character in Living Single, a publisher of an independent magazine. She went to school and got an MBA with the intention of becoming just that. However, two years after grad school, LaShonda realized she wanted to do something more meaningful with her life.
Longing for personal connection and something that spoke to her with purpose, she says she wanted to bridge her skill set and her desire to make an impact. That is how she landed in psychology.
When Dr. Green came to UCEDC’s Virtual Incubator Program (VIP), which helps diverse business owners with training, mentorship, and access to capital, her private practice was still fledgling. Lashaonda explains that the program helped her to make connections with other small business owners who were also facing the challenges of entrepreneurship. Being part of a team of people trying to succeed in business and going through the VIP made her less daunted by the idea of running her own practice and made her realize that feeling overwhelmed or unmotivated while still hopeful wasn’t unique.
LaShonda credits the VIP with staying in private practice. She says she had been on the precipice of walking away because of the administrative barriers she was facing with insurance companies and billing. She says the program helped her to feel empowered to try again.
Dr. Green explains, “It's very common for businesses to make missteps. And sometimes, it's the small business owner. You think if you're not doing great and spectacular, wonderful, mind-blowing, mountain-moving things, that you're not doing anything, but the smaller steps matter. And so I said, well, you know what? Let me circle back, let me start again, and let me appreciate the smaller steps.”
With a new attitude and renewed motivation, LaShonda was able to find a private practice platform that would manage the pieces of her business that weren’t working for her so she could get back to her purpose. We are so glad to have been able to help Dr. Green on her entrepreneurial journey and know that in doing so, she will continue to help others with their mental health needs.
Dr. Green was highlighed in UCEDC's 2023 Annual Highlights, to read more inspiring stories like this and see how UCEDC is making an impact, click here!
