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Pricing Your Products and Services – Cranford
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One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to 
setting the right price. During this workshop, we will focus on the following:
- Types of pricing strategies
- Finding your break-even price
- Determining cost structure
- Effect of pricing on your marketing efforts
The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.
Learn from an expert
George Pinkerton
Training and Technical Assistance Officer
With extensive experience as a financial advisor, supported by a deep background in teaching and corporate training, George can transform critical business concepts into easily understood and actionable plans for both the experienced owner and fledgling entrepreneur.
In his fifteen years as a financial advisor with Bank of American and Merrill Lynch, George helped numerous clients with all the financial aspects involved in starting and growing their own businesses. Career-changing entrepreneurs looked to him for individualized mentoring as they began and grew their new operations.
Whether he’s leading a classroom full of start-ups or advising a seasoned entrepreneur, George’s enthusiasm and commitment to small business development gives his audience the boost it needs to succeed.