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Marketing Made Real: The Essential Steps for Small Business Success
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Marketing Made Real: The Essential Steps for Small Business Success
Marketing is an integral key to the success of small businesses, yet many small businesses don’t understand how to effectively market their business, or even what marketing really means. You’ll learn how to:
- Identify your target customers and what drives them to buy
- Understand your competition
- Create your marketing message
- Choose the best vehicles to reach your customers
- Focus your time and energy on your ‘most likely to purchase’ customers
We’ll take a case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing budget, no matter the size.
Presented in partnership with the City of RahwayLearn from an expert![Erich web]()
Erich Peter
Director of Training and Technical Assistance
Erich brings a unique blend of corporate and small business experience to his position at UCEDC. He began his career in the public accounting industry, working with a wide variety of businesses and then went on to hold various management and financial roles in the energy industry.
Having built a solid foundation of business acumen, Erich then took the entrepreneurial plunge as the owner/operator of a printing company. After a successful six-year tenure, Erich sold the business and joined the UCEDC team in his current role.
With his real-world appreciation of the challenges that small business entrepreneurs face, Erich brings the right combination of theory and practice to his training events.